"Never Give Up"

Friday November 22nd: Today's Featured Celebrity is Hip Hop Artist Chamillionaire!

"There are a lot of people who are just followers and do things because everyone else is doing it. I'm trying to lead by example," says Grammy Award winning rapper Chamillionaire. "I won't do anything just for a dollar. Money will make people do crazy things and I’m not one of those people." The Houston-based entrepreneur strives to constantly elevate, adapt and grow through his music, his business ventures, and his relationships. These traits helped him become a mixtape phenomenon before he had a major recording contract. Chamillionaire has managed to become an internet forerunner at a time when others have failed to capitalize on the web's reach, a platinum plus selling artist during a time of sagging record sales, and a businessman who runs several successful companies. All of his achievements and past experiences played a major part in shaping the direction of Chamillionaire's second major label album, “The Ultimate Victory.” In fact, it was his time on the road and in the studio that provided a purpose for the man also known as The Mixtape Messiah as he crafted his new release. "Behind the scenes, a lot of artists talk about everything that they think is wrong with the world, but when it comes time to address the issues through their music, they don't," he explains. "I decided I couldn't sit back and needed to be the one to say something." He does just that on "Hip-Hop Police," a look at how the media and a variety of public figures continue to place blame on rap music for social issues, making loving hip hop equivalent to committing a crime. Then there's the insightful "Evening News," where Chamillionaire examines -- with a sarcastic tone - what constitutes newsworthiness on a planet filled with legitimately significant events and genuine human suffering.

"Everyday I watch the news and look at how crazy the world is," he explains. "It humbles you to see other people's problems and to see the amount of adversity others seem to be going through. If you think you're going through hard times, you can always turn on the TV to see someone else who's going through things 10 times worse than you. But then again, the media will also dedicate a majority of their time focusing on topics that I feel are not as news worthy, often times making celebrity gossip their main focal point. I wanted to do a record with some social commentary but also not be too heavy handed when it comes to discussing the stuff that we should really be focusing on. I wanted to find the perfect balance and go right down the middle." With the 2006 released "Ridin'" featuring Krayzie Bone, the anti-police profiling smash single that became a record breaking mastertone with over 4 million sold, Chamillionaire proved that he could make commercially viable music that matters. Yet while touring the world to promote his November 2005 released debut album, “The Sound of Revenge,” Chamillionaire saw one negative consequence of performing to diverse audiences. Each time he said the N-word in any of his songs, many of his white fans would rap along with him. "It made me say to myself, 'OK, I'm going to have to do this run again and I don't want to be subliminally teaching people to say it," Chamillionaire says. "That's why I made the decision at the beginning stages of “The Ultimate Victory” to erase it from my vocabulary, long before the Don Imus controversy even started brewing." Even though he sprinkled the N-word in his rhymes, Chamillionaire was never one to emphasize curse words in his previous material. Growing up as a child of four in a strict household run by a Christian mother and a Muslim father, he was not allowed to curse. In fact, his parents didn't even want him to listen to rap. However, they did instill a tireless work ethic into a young Hakeem Seriki, something that ironically has helped him throughout each stage of his rap career.

The Career Hip Hop Superstar is another reason why you should never give up Beaumont,TX!!